Nowadays, gamification, simply defined as the use of game elements in a non-game context, seems to be a winning strategy in multiple dimensions of human life. Through games or playful elements, people’s motivations are strengthened. Therefore, it becomes easier to carry out heavy and difficult activities.

When we type the word “gamification” into the Google search engine, approximately 8,050,000 results come up. In the first three months of 2018 about 1,860 articles mentioning the word gamification were published.

In March 2018, the University of Copenhagen posted a position for Associate Professor in Game Development. According to the job posting the candidates must have good qualifications in several aspects such as existing competence in games research and teaching, along with knowledge about technical aspects of playful experiences and games.